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How do videos affect organic SEO?

BLOG SEO Intuition
Web Design Devon

Over the past ten years, there has been a significant surge in the use of video content, not only through the continued success of YouTube, but also through the inclusion of videos on social media and more recently, the web industry. Businesses are beginning to adapt their online and social media marketing strategies to include videos, as they create a convenient and engaging method of sharing key marketing information. Moreover, it has been proven that videos are a great tool for improving your website SEO and therefore, how your website scores on Google.

In this post, you will learn how videos can help to improve your websites organic SEO, and why video content is in high demand.

What makes video content so popular?

1. Easy to Digest: Videos are quick and easy for the viewer to digest, delivering large amounts of information within a very short timeframe.

2. Storytellers: We all know the famous saying ‘a picture paints a thousand words’ well video content is no different, videos are full of key information and tell a story, keeping the viewer interested and leaving them well informed. In fact, ‘a video is worth an astonishing 1.8 million words per minute’.

3. User friendly: Videos look great viewed on mobile devices, laptops and desktops alike. Seamlessly communicating in a visual format. Experts predict that more than 80% of all consumer traffic will be videos by 2021.

How can video content help boost your websites organic SEO?

Your organic SEO won’t simply improve if you add a video, however what video content can do is improve user experience and Google’s perception of your website, through reduced bounce rates and increased click-through rates, which ultimately may improve your ROI.

Reduced Bounce Rate

Visitors to your website will decide in just a few seconds, whether they are interested in your product/service. Videos have proved a powerful tool for engaging visitors and convincing them to explore your website, finding out more about you/your services. A report shows that on average, visitors spend 2.6x more time on a page with video content than a page without.

In relation to organic SEO, reduced bounce rate is an essential tool for proving to Google that your website is not only trustworthy, but also a valuable resource for potential visitors. People will intuitively spend more time exploring your website after watching a video, increasing page views and lowering your bounce rate. In turn, this will help Google value your website and improve your organic SEO rankings.

Increased Click-Through Rate

It is also possible to drive more visitors to your website through organic SEO, by letting search engines and people know on the SERPs (search engine results pages), that the webpage result, includes videos. Depending on the users chosen keywords, Google also includes a ‘video’ section within SERPS, which displays a thumbnail and brief description of the video. Therefore, it is equally important for your video content to include an eye-catching and informative thumbnail.

Summary

In conclusion, video content is certainly proving a popular and successful form of advertising thanks to its powerful, easy to digest form of storytelling. So if you are teetering towards the inclusion of video content on your site, don’t hold back! It is a great way to send a memorable message, while having a positive impact on your websites organic SEO rankings.

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